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Anybody who watches a lot of YouTube will know this only too well. Few though seem to be spending as big as Plarium, the publisher behind Raid: Shadow Legends. Given the eye-watering amounts generated by mobile games in recent years, it's perhaps no surprise that publishers are willing to spend big in order to attract new players. RELATED: 10 Nintendo Franchises That Would Actually Make Great Mobile Games The game has fairly impressive user scores on both the App Store and the Google Play store, but to many, it is better known for its aggressive marketing tactics. This has led to several image macro memes mocking the ads, particularly on /r/okbuddyretard (examples shown below).For those who are unaware, Raid: Shadow Legends is a freemium mobile game that's reportedly been downloaded more than 250 million times over the last two years. On October 11th, YouTuber Foekoe posted a video parodying how ads for the game were all over YouTube, gaining over 385,000 views (shown below). For example, it appeared in a May 18th, 2019 video about League of Legends streamers by Hi Im Coconut (shown below, left) and a JonTron video posted April 15th, 2019 (shown below, right). Online, the game has been a sponsor of many popular YouTube videos, leading viewers to get irritated at the ubiquity of its ads. Pocket Gamer also praised the game's graphic quality. Gamezebo wrote that the game's art-style of dark fantasy instead of anime style typical of gacha games. Each of the 300 collectible characters features unique motion-capture animations produced exclusively in Plarium’s in-house studio to create distinctive character traits and personas." According to Venture Beat, the game, "(offers) one of the most unified game experiences in the collection RPG genre. A trailer for the game released a month prior (shown below). The game was released on August 2nd, 2018.
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